Employment readiness built from the employer’s side.
Job Market Mastery™ is a 19-module employability program your own team delivers to every cohort, every year. Written from inside the hiring room, not from a textbook.
Available to license for universities, TAFEs, RTOs, schools and employment services.
Why I built it
A lot of career advice is still based on how hiring worked ten years ago
Some of it now works against the people following it. I built Job Market Mastery™ to fix that.
Over two years I talked with graduates, hiring managers, senior leaders, business owners, education leaders and mental health advocates. The same problem kept coming up: people were following advice that doesn't match today's market. JMM gives them practical tools, current market information and the wider support most job seekers never get.
Who it's for
Built for the teams preparing people for work
Universities and higher education
Careers and employability teams who want every graduate leaving with more than a resume.
TAFEs, RTOs and colleges
Learners who have the qualification and now need to get the job, and keep it.
Employment services and NFPs
Participants navigating a market that has changed, and the staff who support them.
Schools, LLENs and corporate L&D
Pathways programs, outplacement and workforce teams building job readiness at scale.
The program
19 modules, from the first application to a career that lasts
Every participant starts with The Job Mastery Mindset, then works through three pillars. Most programs stop at getting the job. JMM keeps going.
Market Entry & Positioning™
How the market really works, how candidates are shortlisted, and how to position a resume and network around it.
Download the Pillar I overview →Hiring Strategy & Offer Navigation™
Applications, interviews, assessment and selection methods, and handling the offer.
Download the Pillar II overview →Workplace Integration & Career Durability™
Keeping the job and building on it: workplace dynamics, managing up, setbacks, pivots and the long game.
Download the Pillar III overview →How it works
Your team delivers it to every cohort, every year
Discovery call
We talk through your cohorts, your volumes and where JMM fits alongside what you already run.
Facilitator certification
I certify your facilitators virtually, including why each module exists, so they can tailor it to your cohort.
Deliver your way
Your facilitators run it, or the modules go onto your student portal. Every module ends with an assessment.
JMM in action
Before JMM was a program, it was how I worked with people
These three examples from my recruitment work shaped it.
When honesty was the only strategy
A client engaged me to fill a role with strict confidentiality requirements: I couldn't name the company, disclose the location, or share most of the details a candidate would reasonably want before considering a move. Rather than dancing around it, I was upfront with every candidate I spoke to: here's what I can tell you, here's what I can't, and here's why. It made the process harder. But the candidates who stayed in the conversation did so on real terms, and the role was filled.
What I took from it: being straight with people is also what got the role filled.
When the expertise wasn't mine to offer
I’ve always run eSquared on the basis that I support my clients with whatever they need, which is how I found myself recruiting a mechanic and a workshop supervisor with no technical knowledge of either role. I sat with the client and the hiring managers and asked every question I could think of. Then I was clear about one thing: I wouldn't be running technical interviews. What I would do was assess for culture, communication, and fit. Both roles were placed.
What I took from it: be clear about what you bring, then do that part properly.
When the job wasn't the point
A recent graduate came to me at a point where the job market had already knocked their confidence flat. They had the ability; they just couldn't show it. So we worked on everything: how to talk about their experience, how to walk into a room, how to handle hard questions, how to recover when things go sideways. We did role plays. I played good cop and bad cop. I walked them to the interview. They didn't get that role.
They did walk away knowing how to go after the next one, and that's what JMM is for.
Where to start
Three ways in
Inside the Hiring Room
A workshop I deliver myself. No licence, no long-term commitment, and a feel for how I work.
See the workshops →An initial cohort
Run JMM with one group of up to 50 before you roll it out further.
The full licence
Your team delivers JMM to every cohort, every year, across your institution.
Ready to get started?
Every institution has its own cohorts, delivery model and targets. JMM was built with input from employers, educators and compliance specialists, and it fits into your existing delivery without adding work for your team.
On a 30-minute discovery call we'll go through your cohort and delivery model, and whether JMM suits you as an initial cohort or a full rollout. Licences are priced by how many people you'll realistically put through each year. If it's not a fit, I'll tell you.
Free 30-minute call, Melbourne time.
Available 12pm to 4pm NZ time.
FAQ
Frequently asked questions
What is the JMM System?
Job Market Mastery is a 19-module program, split into three Pillars, that institutions license and deliver to their own participants. It covers the whole path, from entering the job market and getting hired through to settling into a role and building a career that lasts. I built it from 14 years inside the hiring process and more than a decade of helping graduates into work, so it reflects what happens when real hiring decisions get made.
Is the JMM System ASQA-compliant?
JMM is a non-accredited program, so it isn't registered on the national training framework. It's built to sit alongside accredited training and meets the standard for non-accredited delivery. RTOs and TAFEs can embed it as a complementary module or run it as a standalone employability program. Each Pillar has a diagnostic at the start and the end, so you can see what participants knew coming in and what changed. If you have specific compliance requirements, I'll go through how JMM fits your framework when we talk.
Can we customise the program to suit our context?
The core program is delivered as designed and in sequence. If you need sector-specific scenarios, your own branding or tailored examples, that's available as a custom content add-on, quoted separately. Most institutions use it as it is, because it's built on how hiring works across the market rather than in one industry, and that doesn't change much from sector to sector.
What does implementation actually look like?
Once your licence is confirmed, I certify your facilitators through Facilitator Certification. You then get the full delivery kit: facilitator guides, participant workbooks, session materials and the diagnostic tools. Your team runs the program with your cohorts, and I'm available for support along the way. Each cohort produces an Outcome Report you can use for your own records and reporting. Because licensing is based on participant numbers, it can grow as your cohorts do.
What is the investment?
Licensing is priced on how many participants you expect to put through each year, across four tiers from smaller cohorts through to enterprise and multi-site delivery. Facilitator Certification is included in every tier. You get a written quote before anything is signed, covering everything your team needs to deliver the program. Use the enquiry form or book a discovery call and I'll put together a proposal based on your numbers.
Can you deliver the program directly to our institution?
Yes. As well as licensing JMM for your team to run, you can book me to deliver a live masterclass to your participants, virtually or in person. Travel outside Melbourne is quoted upfront. It works well as a program launch, a graduation session, or for programs where participants will get a lot out of hearing from someone who does the hiring.
What add-ons are available?
You can add a few things to a licence. A live Q&A with me at the end of the program lets your cohort ask their own questions, virtually or in person. A graduation event gives the program a proper close. I also speak at open days, employer events and industry forums. If you need sector-specific material, custom content can be built into the program. Add-ons are optional and priced as part of your proposal.
We already have career content. Why would we license this?
Most institutions do. The question is whether it's improving employment outcomes. JMM goes further than interview tips and general employability content. It shows participants how hiring decisions get made, how candidates are filtered out before interview, and how to build a career that lasts once they're in. If your current content isn't shifting outcomes, it's worth a conversation.
Who is behind JMM?
I am. I'm Erika Turnley, Founder and Director of eSquared. I've spent 14 years on the hiring side, making hiring decisions as a recruiter and helping graduates and job seekers land roles as a career coach. JMM is built from that work. Every institution that licenses it works with me directly through certification, and I stay your point of contact for as long as you hold the licence.
Is this proven? Has it been delivered before?
Yes. I've been delivering the JMM approach one-on-one for over a decade, helping graduates and job seekers into work, backed by 14 years of seeing how hiring decisions are made. The results came first, and the program was built to teach what was already working. Institutions that license it work with me directly to get it right for their cohort.
What ongoing support do we get after we sign?
I stay available to your team for the life of the licence. Facilitators have an annual check-in to keep them current as the program is updated, and recertify every two years. If your participant numbers grow, your licence can move up a tier, and new facilitators can be certified as your team changes.
How do we get started?
Send an enquiry through the form on this page or book a discovery call, and I'll be in touch. There's no obligation. The first call is about understanding your institution, what you want for your participants and whether JMM suits you. If it does, I'll put together a proposal covering licensing, certification and any add-ons. From there, getting to a signed licence agreement is simple.
Why would we pay for this when our students can find career advice online for free?
They can, and they do. Most of what's online is written by career coaches, not by people who make hiring decisions. JMM shows participants what happens on the employer's side of the desk: how shortlists get built, how decisions are made and how candidates are screened out before anyone meets them. You won't find that on Google, because it comes from 14 years of doing the hiring. If free advice were enough, graduate employment wouldn't still be a problem in every sector.
What if our participants do not get jobs after completing the program?
JMM can't guarantee anyone a job. The labour market, the participant's own effort and plenty of other things play a part. What it does is give participants a clear picture of how hiring works, so they can go after roles with a plan, handle the process better and build careers that last. Whether they use it is up to them. Making sure they have it is where the institution comes in.
How is this different from what our careers centre already does?
Careers centres do important work: resumes, job boards, mock interviews. JMM doesn't replace any of that. Most careers centres don't have the time to teach how the job market works underneath: how hiring decisions are made, how candidates are assessed and how offers are won. That's the part JMM covers, and the two work well together.
Can we run JMM as a workshop instead of a licence?
Yes. If a full licence is more than you need right now, I can run JMM as a standalone workshop, anywhere from half a day to four days. You choose what we cover, whether that's one area like interviews or offer negotiation, or a condensed run through the whole program, and I build the session around your cohort. There's no licence to sign up to. Get in touch and we'll work out what suits your group.