Employment readiness built from the employer’s side.

Job Market Mastery is a 19-module program, split into three Pillars, that institutions license and deliver to their own participants. It covers the whole path, from entering the job market and getting hired through to settling into a role and building a career that lasts. I built it from 14 years inside the hiring process and more than a decade of helping graduates into work, so it reflects what happens when real hiring decisions get made.

JMM is a non-accredited program, so it isn’t registered on the national training framework. It’s built to sit alongside accredited training and meets the standard for non-accredited delivery. RTOs and TAFEs can embed it as a complementary module or run it as a standalone employability program. Each Pillar has a diagnostic at the start and the end, so you can see what participants knew coming in and what changed. If you have specific compliance requirements, we’ll go through how JMM fits your framework when we talk.

The core program is delivered as designed and in sequence. If you need sector-specific scenarios, your own branding or tailored examples, that’s available as a custom content add-on, quoted separately. Most institutions use it as it is, because it’s built on how hiring works across the market rather than in one industry, and that doesn’t change much from sector to sector.

Once your licence is confirmed, your facilitators complete Facilitator Certification with me. You then get the full delivery kit: facilitator guides, participant workbooks, session materials and the diagnostic tools. Your team runs the program with your cohorts and I’m available for support along the way. Each cohort produces an Outcome Report you can use for your own records and reporting. Because licensing is based on participant numbers, it can grow as your cohorts do.

Licensing is priced on how many participants you expect to put through each year, across four tiers from smaller cohorts through to enterprise and multi-site delivery. Facilitator Certification is included in every tier. You get a written quote before anything is signed, covering everything your team needs to deliver the program. Use the enquiry form or book a discovery call and I’ll put together a proposal based on your numbers.

Yes. As well as licensing JMM for your team to run, you can book me to deliver a live masterclass to your participants, virtually or in person. Travel outside Melbourne is quoted upfront. It works well as a program launch, a graduation session, or for programs where participants will get a lot out of hearing from someone who does the hiring.

You can add a few things to a licence. A live Q&A with me at the end of the program lets your cohort ask their own questions, virtually or in person. A graduation event gives the program a proper close. I also speak at open days, employer events and industry forums. If you need sector-specific material, custom content can be built into the program. Add-ons are optional and priced as part of your proposal.

Most institutions do. The question is whether it’s improving employment outcomes. JMM goes further than interview tips and general employability content. It shows participants how hiring decisions get made, how candidates are filtered out before interview, and how to build a career that lasts once they’re in. If your current content isn’t shifting outcomes, it’s worth a conversation.

I am. I’m Erika Turnley, founder of eSquared. I’ve spent 14 years on the hiring side, making hiring decisions as a recruiter and helping graduates and job seekers land roles as a career coach. JMM is built from that work. Every institution that licenses it works with me directly through certification, and I stay your point of contact for as long as you hold the licence.

JMM hasn’t yet been delivered as a formally licensed institutional program, and I’d rather be upfront about that. What it’s built on has been tested: more than a decade of helping graduates into work and 14 years of seeing how hiring decisions are made. The results came first, and I built the program to teach what was already working. Institutions that come on board now get a program that was years in the making, and they work with me directly to get it right for their cohort.

I stay available to your team for the life of the licence. Facilitators have an annual check-in to keep them current as the program is updated, and recertify every two years. If your participant numbers grow, your licence can move up a tier, and new facilitators can be certified as your team changes.

Send an enquiry through the form on this page or book a discovery call, and I’ll be in touch. There’s no obligation. On the first call I want to understand your institution, what you want for your participants and whether JMM suits you. If it does, I’ll put together a proposal covering licensing, certification and any add-ons. From there, getting to a signed licence agreement is simple.

They can, and they do. Most of what’s online is written by career coaches, not by people who make hiring decisions. JMM shows participants what happens on the employer’s side of the desk: how shortlists get built, how decisions are made and how candidates are screened out before anyone meets them. You won’t find that on Google, because it comes from 14 years of doing the hiring. If free advice were enough, graduate employment wouldn’t still be a problem in every sector.

JMM can’t guarantee anyone a job. The labour market, the participant’s own effort and plenty of other things play a part. What it does is give participants a clear picture of how hiring works, so they can go after roles with a plan, handle the process better and build careers that last. Whether they use it is up to them. Making sure they have it is where the institution comes in.

Careers centres do important work: resumes, job boards, mock interviews. JMM doesn’t replace any of that. Most careers centres don’t have the time to teach how the job market works underneath: how hiring decisions are made, how candidates are assessed and how offers are won. That’s the part JMM covers, and the two work well together.

Yes. If a full licence is more than you need right now, I can run JMM as a standalone workshop, anywhere from half a day to four days. You choose what we cover, whether that’s one area like interviews or offer negotiation, or a condensed run through the whole program, and I build the session around your cohort. There’s no licence to sign up to. Get in touch and we’ll work out what suits your group.